If you’ve been sleeping for the past few days, then you haven’t been one of the almost five million people to date to see this video:
which is an alternate version of this video (embedding disabled).
Now that that’s behind us, let’s speak of this disabled embedding. The front-man of OkGo wrote this sobering account of the latest processes used by their record company, EMI. It’s a good read if you’re into the process of the making of music. In short, the very thing that made OkGo a success for the company is now being restricted, to the detriment of not only the band, but the company. They’re consistently shooting themselves in the foot.
I haven’t professionally recorded anything (close, though, anyone remember Made Fresh Daily?), but I can imagine I would really think twice about signing with a huge label. It’s the same reason I’ve never considered trying out for American Idol. (Besides the fact that I’m insecure and probably would get ripped apart) I don’t want to give away any and all creative input for some cash and Fox exposure. NBC, maybe, but not Fox.
So, kudos to OkGo for being able to still find ways to do amazing pieces of art in this current music landscape. Also, killer song.